LOAF
Service
Identity / Branding
Designed for
Flywheel Design
Identity, stationery set, and packaging for a downtown Durham, NC bakery. Focusing on rustic, organic baked goods, the design needed to reflect the same values, all the while not screaming the obvious bakery identity. A clean, modern application—combined with an unexpected color choice—helped achieve that goal, all the while maintaining a rustic, tactile approach.
